Category Archives: business stuff

B2B Marketing Strategies That Everyone Should Know

Business to business (often just referred to as B2B) companies has had quite a lot of success when applying digital marketing throughout the last several years. The results seem to have slowed down, however. This is because due to a lack of any integrated inbound marketing strategies. Several other factors can also come into play, however. To help you get on the right track, here is a handful of key B2B marketing strategies that everyone should know:

1 – Reinvigorate Your Website

A high-quality website with a strong user experience is an absolute necessity for B2B marketing. You need to integrate lead generation devices, balance the degree of information, entertainment, and selling within the site’s content, and make sure your visitors are meant with an intuitive, well-flowing interface. It will also help if you set up your goals within Google Analytics to track the progress of your traffic. Above all else, you need to make sure your site is answering the questions that might lead your visitors to it in the first place.

2 – Maintain A Social Media Presence

Many inbound marketers have made their mark with leads generated through sources such as Twitter, Linkedin, and Facebook. The content you post to these platforms is highly engaging and sharable, allowing them to continue working for you even after the fact. You can even interact with other users and get a real feel for how the brand is being received. Again, Google Analytics works wonders for tracking your progress.

3 – Lead Generation

You can secure more efficient lead generation by making sure to appeal to the need for interaction with your visitors. You can do this quite quickly by including a “call to action” on your site. This can be anything from signing up for a newsletter to joining your social media profiles. Many people won’t think to do so until you remind them they can!

Except all those you can collect address lists for mailing and generate sells. Direct mailing is always effective in terms of marketing.

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The Secrets of the Top Corporate Leaders of All Time

Have you ever wondered what it is that sets the top corporate leaders of all time apart from the rest? The things that make them so successful, and that catapulted them to success, are the same regardless of the industry they work in. It’s interesting because most leaders will say that they are not special — they just work hard. Let’s dig in a little deeper.

Communication is one of the keys to being a successful corporate leader, and there’s little better evidence of this than Simon Sinek, who leads the Sinek Group – he is always asking “why” – why should your customers care about your product or service? Why are you running this business? What is it that inspires people to be loyal to your company above all others? That’s the sort of thing that companies like Apple have figured out. Steve Jobs was amazing at figuring out what customers wanted – and what the Apple brand should represent – and he made using their technology a lifestyle choice rather than a utilitarian one. That’s a true skill.

Building a good team is also important. Company morale is an invaluable commodity – something that many mid-sized businesses overlook. By getting rid of the time wasters and the complainers early on, and releasing poor performers as well, it becomes easy to build a team that will perform well. The enthusiastic, engaged and valuable employees will support each other and help to create a company that you can be proud of. Enteraining your team is important too. Lots of time you’ll want to consider bringing in corporate entertainment, such as someone like Seth Kramer, in order to boost team morale.

Walking meetings are something that a lot of the best leaders support; the idea here is that people are not allowed to sit around and make the meeting drag on forever – they are encouraged to get straight to the point, and to discuss things while moving around and getting some fresh air. It promotes productivity, and feels less stuffy than an ordinary meeting too.

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The Top Republican Leaders Of All Time

The Republican party has a rich history of great minds who have led it to greatness in the past. These names have resonated and created their own place in history and are used as inspiration for many. Which leaders would these be who are revered by everyone who talks about them?

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Ulysses S. Grant

He was known as being a true war hero who led the North towards its win in the civil war. He was robust and he was passionate.

He didn’t hold back about anything and that is what won people when he talked.

He was a man of true conviction.

Abraham Lincoln

Some say he is the greatest president of all time and that might be a fair thing.

He was a wonderful leader and turned America into what it is right now. He was passionate and he was revered. He had unique ideas which led to so many positive changes for the nation.

His greatest achievement might have been to abolish slavery as he finally sealed the deal. He made sure it went through for America and it has done wonders for it now to a point where Barack Obama (a black man) even became president.

Theodore Roosevelt

Among one of the most eloquent presidents the nation has seen, Theodore Roosevelt was a legend during his time. His best feature was his masculinity.

He was just a true Republican leaders He was able to guide the troops and keep everyone calm.

He also helped end wars because he wanted to get the nation to progress.

These were the top three leaders the party has seen and they set the standard for how the nation should be run and what being a leader should encompass. They have set what a person should be doing.

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