Have you ever wondered what it is that sets the top corporate leaders of all time apart from the rest? The things that make them so successful, and that catapulted them to success, are the same regardless of the industry they work in. It’s interesting because most leaders will say that they are not special — they just work hard. Let’s dig in a little deeper.
Communication is one of the keys to being a successful corporate leader, and there’s little better evidence of this than Simon Sinek, who leads the Sinek Group – he is always asking “why” – why should your customers care about your product or service? Why are you running this business? What is it that inspires people to be loyal to your company above all others? That’s the sort of thing that companies like Apple have figured out. Steve Jobs was amazing at figuring out what customers wanted – and what the Apple brand should represent – and he made using their technology a lifestyle choice rather than a utilitarian one. That’s a true skill.
Building a good team is also important. Company morale is an invaluable commodity – something that many mid-sized businesses overlook. By getting rid of the time wasters and the complainers early on, and releasing poor performers as well, it becomes easy to build a team that will perform well. The enthusiastic, engaged and valuable employees will support each other and help to create a company that you can be proud of. Enteraining your team is important too. Lots of time you’ll want to consider bringing in corporate entertainment, such as someone like Seth Kramer, in order to boost team morale.
Walking meetings are something that a lot of the best leaders support; the idea here is that people are not allowed to sit around and make the meeting drag on forever – they are encouraged to get straight to the point, and to discuss things while moving around and getting some fresh air. It promotes productivity, and feels less stuffy than an ordinary meeting too.